December 20, 2023

How Craft Breweries Invent New Beers

Adin Wener is one of the owners and founders of Henderson Brewing Company, one of the largest craft breweries in Toronto, and he joins us today to explain the ins-and-outs of the craft beer business, from supply to chains to hardware innovation to product development.

  • 3:10 - What is Henderson Brewing and how did it grow?
  • 7:11 - Why craft beer boomed, and where it's at today.
  • 9:13 - The basics of the craft brewery business model.
  • 11:29 - How bars and restaurants choose what beer to serve.
  • 14:10 - The margins on brewing beer vs. hospitality and events.
  • 18:55 - How Henderson develops new beers.
  • 25:06 - Why some beers flop.
  • 27:59 - Are young people drinking less than in the past?
  • 31:36 - Why non-alcoholic beer is getting better.
  • 36:58 - What sort of innovations have there been in brewing?
  • 42:33 - Big trends in beer and alcohol.