Get your 🚀 emojis ready because Bitcoin is surging after Elon Musk's Tesla
announced it had purchased $1.5b of the digital asset.
What happened: Buried in an SEC filing, Tesla announced it was buying $1.5b in Bitcoin to "further diversify and maximize returns on our cash".
- Tesla also announced plans to accept Bitcoin as payment for their electric vehicles. As of writing, 0.88 BTC could buy you a new base Model 3 (or 24,838 Coffee Crisps).
The backstory: This won't come as much of a surprise for Elon watchers. Over the past few months, the Tesla chief has been vocal about his support for the decentralized digital currency, going so far as to change his Twitter bio to #bitcoin.
Why did they do it: As Bitcoin becomes more mainstream, institutional investors and corporations are seriously considering moving cash on their balance sheet to Bitcoin as a store of value.
- Analysts predict that Bitcoin could quadruple in 2021 and institutional investors don't want to miss out on those gains.
Tesla isn't the first company to move significant dollars to BTC. Last year, Jack Dorsey's
Square purchased $50m and business analytics company
MicroStrategy purchased $1b worth of the decentralized currency.
Looking forward: Tesla is the first Fortune 500 company to add a cryptocurrency to their balance sheet and analysts don't expect them to be the last. If they're right, the price of Bitcoin could skyrocket as billions of institutional dollars flows into the digital asset.