US companies are worried that President Trump's WeChat ban could hurt their bottom line. For those who missed it in all the TikTok hype, President Trump's executive order effectively banning TikTok in the US also banned WeChat.
WeWhat? WeChat is the most popular app in China. Technology commentators refer to it as a 'super app'. Chinese users use the app to do everything from pay for their cup of tea, message friends and order food...
Over the past 5 years, WeChat has grown exponentially and become an essential tool for anyone looking to do business in the PRC.
Why are they banned? For the same reason as TikTok. The White House is concerned that the close ties between WeChat's parent company, Tencent, and the Chinese Communist Party could put Americans and their data at risk.
But while WeChat claims to have 19 million users in the US, it pales in comparison to TikTok's 80 million.
So why dos it matter if we ban it? The Administration has not been clear about whether the ban applies only to WeChat's international operations. However, some US firms are worried that the executive order would prevent them from using the app to run their businesses in China.
This is a big deal. US firms, like Starbucks, Coca-Cola, and Nike, rely on WeChat not just for marketing but payments, e-commerce, and even internal employee communication. Restricting their ability to use the app would be like banning companies from using Visa, Slack and Shopify – it's a huge deal!
What now? US companies are actively lobbying the Trump Administration for clarification on the order, but we'll have to see if they get any results.
If the US Government does prohibit US companies from working with WeChat anywhere, expect to see a hit to the bottom line of American firms operating in China.