The Peak Pitch Competition

The Peak is awarding the best Canadian business idea $1,000. Enter the pitch competition or vote for your favourite pitches before the January 31st deadline.

Neophyto Foods

Using food science ingenuity to make plant based versions of everyone’s favourite foods without compromising on taste, texture or sustainability.

The Details

At Neophyto Foods, our goal is to make it easier for everyone to choose foods that are delicious as well as kind to the planet. When the plant-based products at the grocery store failed to meet our own standards, we created our own. The results were so good that we decided to share them with others! Today, we use our food science ingenuity to make plant based versions of everyone’s favourite foods without compromising on taste, texture or sustainability.   

Our core product, Neokit, is the first plant-based ground meat kit in Canada. Neokit is a 5-ingredient kit which is uniquely shelf-stable without added preservatives, takes only 10 minutes to prepare 4 servings of plant-based meat with unparalleled texture, and can be used in any way that ground meat is used for (think patties, meatballs, tacos etc). Nutritionally, our product has less sodium and calories, while using only one-quarter of the number of ingredients of other meat alternatives.

Neokit keeps the number of ingredients to a minimum as we seek to empower consumers to be in charge of what they choose to put in their body. With Neokit, consumers finally have the option of making plant-based meats just the way they like it without being restricted to the available flavours and SKUs. 

Key nutritional characteristics include: non-GMO, gluten-free, preservative-free, and nut-free.

The Founders

 Ethan is Co-Founder and is primarily responsible for financing, business strategy and strategic partnerships. He most recently led the Strategy team at a Fintech startup and was previously the Head of Growth where he generated over $100 million in new business in 7 months. He has also passed all three levels of the CFA program. 

Jane is Co-Founder and is primarily responsible for product research and development. She has an MSc in Food Science and was a food scientist at Dosebiome where she was the lead person responsible for overseeing food product development and scaling up of new products. 

Kamil is Co-Founder and is primarily responsible for all marketing and communications initiatives. He has an MSc from University of Guelph and has leadership experience across food security and environmental sustainability non-profits.

Vote for this pitch

You can only vote once. You will be asked to confirm your email is real for your vote to count. By submitting this form, you agree to be contacted by The Peak. You may unsubscribe at any time.