Skin and scalp protection from the sun is becoming increasingly important as skin cancer awareness grows. Melanomas on the scalp in particular have high rates of mortality due to the difficulty in detecting them. Thus scalp protection products are needed for consumers who do not want to wear hats outdoors.
Our debut product is a mineral-based SPF powder for the scalp that contains natural ingredients. It’s applied like any powder dry shampoo to the scalp and the hair. Unlike traditional sunscreens that make your hair greasy, our product is specifically formulated to absorb excess oils and provide optimal sun protection.
Our product is aimed to solve the growing need for functional sun protection options for the scalp. In particular for those who are prone to sunburns, and spend prolonged periods of time outdoors for their occupation or for recreational activities. Our target customers are primarily women, as they are the primary consumers of dry shampoo products.