Despite consumer outrage over the fact some things cost five bucks there these days — a miscarriage of retail justice if there ever was one — shoppers keep going back to Dollarama.
What happened: The bargain seller reported a 24% jump in profits for the final quarter of 2023 alongside an 8.7% rise in comparable store sales (which tracks growth without counting new locations) as Canadian shoppers increased their number of dollar store trips.