Young investors are taking advice from financial influencers, and it’s changing the global market. The cool kids call them “finfluencers,” and in Canada, more than half of Gen Z investors are turning to them for investment advice. The appeal? It’s an accessible way to get financial insights, and the promises of quick riches from these social media-savvy finfluencers are hard to ignore. And it’s not just a Canadian phenomenon. In India, they are guiding millions of first-time Indian investors to dive into stocks and mutual funds. This surge has catapulted India's Nifty 50 index, doubling its value in just five years, outpacing even America's S&P 500. But here’s the thing: Some experts worry that not all finfluencers have your best interests at heart. The CFA Institute found that only one in five influencers disclose their own financial interests when recommending specific investment actions. If you're eyeing investment tips on social media, choose your influencers wisely. Look for those with solid financial backgrounds or credentials. And be cautious of influencers pushing specific investments unless they're licensed financial advisers. Also, what works in one country's financial landscape may not be right for Canada, so always consider local context before making decisions.