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Japan sets the benchmark for U.S. trade deals

Jul 24, 2025

Japan sets the benchmark for U.S. trade deals

The framework for potential U.S. trade deals is starting to shape up.

What happened: The U.S. and Japan agreed to a trade deal that sticks Japan with a base 15% “reciprocal” tariff on most imports. Japan was facing a 25% tariff if it didn’t reach a deal by the August 1 deadline and, even more importantly, it now dodges the 25% auto tariff.

  • Japan did make concessions to nab this relatively friendly deal, including promising to let in more U.S. rice and earmarking up to US$550 billion to support Japanese investments in fields critical to U.S. national security. 

Why it matters: Japan appears to have set the precedent for what trade deals will look like for top U.S. trade partners. Per Financial Times, the EU is nearing a deal that would also lock in a 15% tariff on most goods, avoiding a potentially devastating 30% tariff. 

  • A flat 15% tariff rate is far from the worst case scenario for the global economy, with Jeffries economist Mohit Kumar telling Reuters that "while [it’s] negative from a macro point of view, the world can live with 15% or so tariffs.” 

In Canada: The federal government is still in talks with the U.S. to get a deal done before August 1. PM Mark Carney told premiers earlier this week that he would only accept a deal that is “in the best interest of Canadians” — we’ll see if that deal includes a 15% tariff.—QH

 

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