If you’ve ever missed your 6:00 a.m. Sunday flight out of Cancun, do we ever have good news for you: Flair is now offering northbound routes to Canada at a base fare of a loonie.
What happened: Passengers flying from Mexico, the U.S., Jamaica, and the Dominican Republic can take advantage of the ultra-low fare, which aims to “give back” to customers by making use of seats that would otherwise sit empty. (But some experts say it’s a gimmick.)
- In an interview with the CBC, a business professor called the offering a “loss leader,” which is a product that retailers often sell at a loss to attract customers.
- The cost of the ticket won’t include carry-on and checked baggage fees, seat selection fees, or your $78 airport bar tab.
Why it matters: Maybe marketing hasn’t checked in with finance since the company is also putting out feelers for investors to help with restructuring and debt costs. Flair reportedly owes the CRA $67 million and missed rental payments on some of its planes last year.
What they’re saying: “I think we would be very happy if we received like a hundred million,” Canadian dollars, Flair CEO Maciej Wilk told Bloomberg earlier this week (very relatable). “Just to be clear, it’s not like this is something that we desperately need right now.”—SB