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SaltWire sale clears final hurdle

Aug 9, 2024

SaltWire sale clears final hurdle

The biggest media company in the Maritimes is turning the page on a turbulent era, during which it managed to rack up over $90 million in debt. 

Driving the news: Postmedia’s $1 million acquisition of SaltWire Network, the debt-ridden Atlantic Canada newspaper chain, has been approved. The main union representing workers agreed to soften up on some labour protections that had threatened to torpedo the deal.

  • The acquisition, which was green-lit by a Nova Scotian judge yesterday afternoon, was seen as the only path that didn’t lead to most of the 20+ newspapers shutting down. 

Why it matters: With declining ad revenue and a reluctance among Canadians to pay for digital news subscriptions, some experts say news publishers have been left operating without a clear business model. 

  • While some major Canadian publishers like the Globe and Mail have succeeded with a subscription-based model, others like SaltWire have struggled mightily.

  • Since 2008, over 518 local news outlets have been shut down across Canada. 

Zoom out: Meta’s decision to ban Canadian news on its platforms, one of the main drivers of readership for publishers, has cut local news outlets' social media engagement by 58% in just a year.—LA

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