Your coworker’s LinkedIn post about what the birth of their child has taught them about B2B sales? It might not have been entirely their idea.
Driving the news: According to WIRED, over half of the longer English-language posts on LinkedIn over the past six years are AI-generated — a reflection of how business professionals are embracing the site’s AI tools to churn out posts, improve profiles, and draft messages.
- The trend has coincided with a wave of more generic, formulaic posts on the platform, as aspiring "LinkedInfluencers" aim to boost their professional presence.
Why it matters: This new content marks a shift away from LinkedIn's roots as a platform for networking and sharing professional milestones. Today, LinkedIn incorporates features like TikTok-style video swiping, games, an influencer program, and even online dating features.
- For the 24 million Canadians on the platform, this shift means fewer updates about colleagues’ work and more AI-optimized "thought leadership" content.
Bottom line: Some experts argue that the flood of non-business content, clickbait, and AI-generated posts has diluted the quality and professionalism that once distinguished LinkedIn from platforms like Facebook and X.—LA