TikTok is giving you the option to de-slopify your feed.
Driving the news: TikTok is rolling out a new feature that will let users customize the amount of AI-generated content that they see on their For You feeds. The social media platform is also launching an updated watermarking system to better identify and label AI content.
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The move is a bit of a zag from TikTok, given that Meta just launched a dedicated AI video feed called Vibes (wonder how many million-dollar consultants it took to come up with that name), while OpenAI recently rolled out the Sora social media platform.
Why it matters: AI content has spread like wildfire on social media, and it’s possible TikTok (which says there are 1.3 billion confirmed AI videos on its platform, and likely more it hasn’t counted) senses people are growing tired of it.
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More than half of the posts on LinkedIn are now AI-generated, which we can’t say is too surprising given the quality of most of what’s in our feed these days.
Our take: As online platforms become flooded with low-quality AI content, more people will demand alternatives that lean into real human-to-human interactions. Perhaps we will return to a simpler era of social media filled with baby pictures, life updates from people you haven’t spoken to in years, and out-of-pocket takes about our favourite sports teams.—LA