After years of price hikes due to higher operating costs, fast food chains are finally slashing prices to win customers back. We all saw the price of a Big Mac jump during the pandemic, leaving a lot of customers peeved. Canadians said their combo meals went up by $5 to $10, causing many budget-conscious Canadians to turn away from fast food. Now, chains are coming crawling back with what’s being called a "value war," offering lower prices and deals to attract customers. For example, McDonald’s has dropped the price of a small coffee to just $1 and added new items to its McValue menu for $4 or less. This is great news for the fast food lovers: experts predict these low prices will stick around well into 2025 as fast food chains try to bring customers back without breaking the bank.