Sign Up
Logo
Log In
Home
Newsletters
Podcast
Water Cooler
chart-line-up
Get our free daily news briefing for Canadians

📈 The Peak on Sunday

Why is Instacart under investigation?

ByLucas Arender

Dec 21, 2025

Good morning. Overwhelmed by best-of lists this time of year? We stumbled upon a resource that compiles all of them in a consistent, simple format on one website, fittingly located at yearendlists.com. It’s even assembled the year’s best-of lists for poetry.

—Lucas Arender

CONVERSATION STARTERS

🤖 Anthropic’s vending machine went rogue. The Wall Street Journal office tested out the company’s AI vending machine, and it wasn’t exactly seamless. It gave away almost all of its inventory for free (including a PlayStation 5), ordered a live fish and offered to buy customers stun guns and pepper spray. 

🐻‍❄️ Canadian researchers found a very rare case of polar bear adoption. A team of researchers discovered that a female polar bear has adopted a seemingly abandoned cub and taken it under her wing alongside her own. It’s kind of like an Arctic version of The Blind Side (without the football and controversy). 

💊 AI chatbots now have their own drugs. A very real business called Pharmaicy has begun selling lines of code that — when plugged into a chatbot — supposedly simulate the experience of being high on drugs. As if these things weren’t hallucinating enough, now we need to feed them drugs?

🧑‍💻 LinkedIn Wrapped is a bit more grim than Spotify’s. Instead of recapping your favourite songs of the year, LinkedIn’s spin on the feature included how many jobs all of your friends landed. One user shared a screenshot showing 865 of their connections started new gigs. A pretty uncalled-for slap in the face for active job hunters, honestly. 

🥚 Whole Foods wants to turn food scraps into eggs. The grocery chain is planning to trial a new kind of food recycling machine that can turn spent fruit and veggies into chicken feed, which it will use to help produce its own in-house eggs. It’s 2025, so even the produce aisle is under pressure to leverage AI.

BUSINESS

Dynamic pricing reaches the grocery aisles

Forget coupons, soon you’ll be able to buy the dip on bananas during non-peak grocery hours. 

Driving the news: Instacart is being investigated in the U.S. for allegedly charging some of its customers up to 23% more for the same product as their peers — potentially the result of an AI-powered dynamic pricing system. 

  • A study earlier this week pointed the finger at the dynamic pricing system, though Instacart has insisted that the cost differences were the result of randomized pricing experiments. 

Why it matters: Whatever you want to call it, rapidly fluctuating prices have become increasingly common, especially for online businesses. One consumer trend analyst told Fortune, “The era of 'fair' pricing is over. The price you see is the price the algorithm thinks you’ll accept.”

  • Delta Air Lines took heat this year for using an AI dynamic pricing system to charge travellers different prices (software that’s also used by WestJet and Virgin Atlantic).

  • Wendy’s famously walked back its plan last year to have digital menu boards that would change the price of a Baconator or Frosty in real time based on demand.

  • Some reports have alleged that Uber’s dynamic pricing system can charge customers more based on their payment method, public transit delays, or even a low phone battery, though Uber has denied the claims. 

Zoom out: Retailers in Canada and the U.S. are starting to roll out electronic price tags in stores, and while companies argue they are designed to speed up the process of changing prices, lawmakers and consumer advocacy groups fear it could lead stores to charge more during peak periods of demand.—LA

IN THE LAB

Source: Purdue University.

An experimental stretch of highway modified by Purdue University engineers wirelessly charged an electric heavy-duty transport truck as it was driving at normal speeds, the first successful demonstration of the technology. The engineers built a dedicated lane along a nearly half-kilometre stretch of highway with buried transmitter coils that send power to receivers on the truck’s underside.

Why it matters: Purdue says the experiment shows that wireless charging of large trucks could be a scalable technology. As more self-driving electric transport trucks are rolled out, charging them wirelessly as they drive certainly sounds like an elegant solution. Still, the big question mark is how much more these roads cost to build — something the researchers didn’t reveal.

DROP THE PIN

🌎 Hint: This coastal city is home to dramatic cliffs, floating icebergs, and a street that happens to have the most bars per square foot of anywhere on the continent. Local delicacies include cod tongue and screech rum, which plays a pivotal role in the ‘screeching in’ ceremony for visitors (it also involves kissing a fish).

Think you recognize this place? Lock in your guess here.

GAMES

Say hello to the Sunday Sudoku!

Get the newsletter 160,000+ Canadians start their day with.

“Quickly became the only newsletter I open every morning. I like that I know what’s going on, but don’t feel shitty after I finish reading.” -Amy, reader since 2022

The Peak

Home

Peak Daily

Peak Money

About

Advertise

Contact

Search

FAQs

Pitches & Tips

Login

Reset Password

Sign Up