- Amazon’s offer is much higher than MGM’s market value of US-$5.5 billion.
Amazon is more than willing to make pricey media and entertainment investments to keep their Prime customers happy.
As of April, Amazon had over 200 million Prime members, up from 150 million in 2019. That’s double Netflix’s subscriber base.
If the sale goes through, Amazon will have access to a treasure trove of titles like A Star Is Born, The Real Housewives of Beverly Hills, The Handmaid’s Tale, and the James Bond franchise.
Zoom out: The pandemic boosted Amazon sales, but also helped them gain traction in the streaming wars against competitors like HBO and Netflix. The MGM deal could provide Primer customers with even more content to keep them entertained.