Germans already love Canada for its natural landscapes and polite people, but the Canadian government is hoping to get more of Deutschland to fall in love with Canuck cuisine.
Driving the news: Canada’s Agriculture Department is looking to boost the profile of Canadian food in Germany with poutine-catered events, a Canada-themed cookbook, and enlisting local chefs to create German recipes with Canadian ingredients, per Global News.
- Germany is already the world’s second-largest importer of Canadian maple syrup, but Canadian trade reps are looking to get Germans psyched about other exports like cheese curds, Canadian beef, and Niagara wines.
Why it matters: Canadian food products are often exported to places like the U.S., Mexico, and China, but Germany is something of an untapped market. Food diplomacy could help drum up interest and give Canadian producers a foothold in Europe’s largest economy.
Bottom line: German consumers are notoriously chea… sorry, we mean “price sensitive.” Canadian delicacies could catch on with some high rollers (or die-hard poutine fans), but making squeaky cheese curds a pantry staple could be a tough sell.—LA