Costco isn’t just for minivan-driving bargain hunters anymore — hypebeasts looking to snipe a heavily discounted grail now also have good reason to brave the superstore’s crowds.
Driving the news: A surprising item drop happened at Costco Canada earlier this week: a batch of hoodies from luxury streetwear brand Off-White. The hoodies sold out online in the blink of an eye — and for good reason, as they were selling for a mere $85 a pop, a steep discount to similar styles of hoodies currently available on Off-White’s website for $535.
Per the now-defunct product page, the hoodies are 100% heavyweight 470 gsm French cotton terry, just like the full-price hoodies. What likely accounted for their low price is that they were made in Vietnam, not Europe like most Off-White products are.
Why it matters: Accessibility — relatively speaking, $85 is still mighty pricey for a hoodie for many folks — has re-emerged as an important factor in high-end fashion. So-called accessible luxury brands were the top performer in the sector last year according to a recent Bain & Company report, with 50% of brands in the segment likely to have grown in 2025.—QH