What is Bold: The startup builds apps on top of popular e-commerce platforms such as Shopify, BigCommerce and WooCommerce.
- Bold's most popular solution is a tool that lets brands customize their check-out experience and optimize for conversion.
Over 90,000 retailers use Bold Commerce's products, including Harry Rosen and Staples Canada. Last year, Bold customers did over $1bill USD in gross merchandising volume—ah, that's where all my money went.
What about Shopify: As you can imagine, Bold's business is heavily dependent on Shopify. Bold started with developing apps on Shopify, and it's still the most popular platform among their clients. This leads some analysts to wonder if Bold is on a collision course with Shopify.
- On Shopify's end, they attribute much of their success to the third party app marketplace and say they plan to continue to empower the ecosystem.
Zoom out: Bold's huge Series B raise is a big win for Winnipeg's tech ecosystem and solidifies Canada's rightful place as the 'Emirs of E-Commerce' (working title).