Perhaps you've noticed that you haven't been doing much travelling lately. Well, Canada's tourism industry has also noticed, and one year into this pandemic they're feeling the pain.
A report
released yesterday describes COVID as being worse for Canadian tourism than 9/11, SARS, and the Great Recession
combined.
What they're saying: Destination Canada, a crown corp set up to promote tourism in Canada, says that half a million people in the tourism sector lost their jobs in 2020 and active tourism businesses fell by 9%.
- Revenues for hotels in Montreal, Toronto, and Vancouver fell 79% last year for a total loss of $2.3 billion.
- It could take 5 years for the sector to recover to pre-pandemic levels.
Travel local: The report says that if two-thirds of the money spent on international travel were spent on domestic tourism, the industry could bounce back this year and sustain 150,000 jobs.
Zoom out: Even though Canada's vaccine rollout has been frustrated by various delays, we're still going to get shots ahead of most other people in the world. That means while domestic travel may be safe relatively soon, it could take longer for free international travel to come back online. Canadian tourism is well positioned to benefit from the unspent vacation budgets burning a hole in people's pockets.