LOL, That's The Name
League of Legends is out with new branding for it's e-sports league which sits atop 12 regional groupings. The name? LOL E-Sports. It's easy to LOL at League of Legends for sticking with moniker but it hasn't harmed them so far, they and their parent company Riot Games, are doing pretty well.
- Regional League of Legends leagues will continue to exist and operate under their own names.
- LOL will be rolling out three new shows across YouTube, Twitter and Facebook, but snubbing Twitch.
- The new brand is part of LOL's mission to bring e-sports to a billion people, which requires "it starts with building a thriving global esports ecosystem supported by electrifying competition, sustainable growth, cutting-edge tech."